Privacy Policy

Privacy Policy

Admiral Taverns (Chester) Limited (‘Admiral Taverns’) takes your privacy seriously and this policy sets out the principles governing our use of the personal data you provide to us. Please take your time to read this policy in full. This privacy policy, together with any other documents we refer to in it, aims to give you information on how we, Admiral Taverns and its group of companies, collect and process your personal data through use of our websites and our services.

Our websites and apps are not intended for children under the age of 13 and we do not knowingly collect data relating to children.

This privacy notice is issued by Admiral Taverns, a registered limited company registered in England and Wales with company number 03989713.

Admiral Taverns is the data controller in respect of any personal data we collect about you. Our data registration number is Z3027006. Pub Partnership Acquisitions Limited (PPAL) is registered separately with data registration number ZA665741.

By contacting us, using our services or visiting our website, which is owned and controlled by us, you are accepting and consenting to the practices described in this policy unless you inform us otherwise.

2.1 Registration

When you register your interest in running one of our properties through our websites or at one of our events, we ask for certain information. We may also collect and process information you provide to us by other means, such as by telephone or in other correspondence. The information collected depends on the services you use and includes, but is not limited to, the following personal data:

  • Name (Including Title)
  • Date Of Birth
  • Postal Address
  • Email Address
  • Telephone Number
  • Gender

When you visit or use our Digital Applications we automatically collect certain information from you including:

  • Location Data
  • Domain Name Requests
  • Server Log Details
  • The Time You Spent On Each Page
  • IP Address

Sensitive personal data, such as your racial or ethnic origin or physical or mental health details, may be shared during the course of our trading relationship; however this data is neither collected nor processed unless it is done so at your request (e.g. to assist with a beer delivery).


2.2 CCTV

Admiral Taverns has CCTV systems installed in most of our tenanted and leased pubs in order to comply with our obligations under the Licensing Act 2003. Any CCTV imagery and data processed at those pubs is done so by the licensee of each property in connection with their business and Admiral Taverns is therefore not the data processor of that data.

However, PPAL has its own CCTV systems installed in their portfolio of pubs in order to comply with their obligations under the Licensing Act 2003 and to ensure the safety of customers and staff. If CCTV is present in one of those pubs, signage will be displayed in prominent positions advising of this. When you visit one of PPALs pubs, you may be captured on our CCTV systems which may cover the internal and external areas of those pubs.

Images captured on the CCTV systems will not be kept by PPAL for any longer than 60 days unless PPAL is required to do so by the conditions imposed by the premises licence for a pub, in connection with an incident or where the images are required for civil or criminal proceedings. PPAL will only disclose CCTV images when required to do so by a government organisation, statutory authority or the police when assisting them with their enquiries. PPAL will not release CCTV images to the media or publish them on the internet, and any CCTV images are captured and stored on computer systems based in the UK. PPAL will not transfer this data outside of the UK and the EU.



Our website is managed by Renew Creative. As part of the service provided, they help to maintain the security and the performance of our website by protecting user connections, using third party scanning services to scan against known web attacks, investigating site errors and providing secure hosting services through Amazon Web Services.


2.3.1 Social Media

Our website contains links to our social media pages. Any information you provide to us via social media (including messaging, “liking”, “following” and other communications) is controlled by the social media network. We currently use:

(a) LinkedIn
(b) Twitter
(c) Vimeo
(d) Facebook

We recommend that you read their privacy notices and contact them directly if you have any concerns regarding their use of your personal information.


2.3.2 Cookies

A cookie is a small file that is stored on your computer, mobile phone, tablet or other device when you visit a website or use an app.

Some cookies are deleted when you close your browser, known as session cookies. Others may remain on your device until they expire or you delete them. These are known as persistent cookies and they enable Admiral Taverns to recognise you as a unique user, allowing us to provide you with a better service whilst using and visiting our website

Using and visiting our website means that you agree to our use of cookies and, whilst they do not harm your computer, you can choose to restrict or block them through your browser settings.

If you delete cookies relating to our website, we will not remember things about you, (including your cookie preferences), and you will be treated as a first-time visitor the next time you visit our website.

Websites operated by PPAL contain their own policy relating to the use of cookies and you should refer to each website in that respect. The cookies we use across our Digital Applications are:


2.3.3 Third Party Service

Whenever you visit our website, we will use Google Analytics for our legitimate interests, to collect standard information about your website use, such as internet logs and details of your visitor behaviour patterns. The reason we use this service is so that we can find out how many people visit the website and the various parts of the website. This information helps us to find out how our website is working and how to improve it. We do not identify anyone, and we do not make or allow Google Analytics to (or attempt to) identify anyone visiting our website. You can opt-out of being tracked by Google Analytics by visiting We’d prefer you didn’t opt out, as this data is helpful to us in improving this Website.


Google analytics cookies

# Cookie Name Expiry Description
1 __utma 2 years from set/update Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
2 __utmt 10 minutes Used to throttle request rate.
3 __utmb 30 minutes from set/update Used to determine new sessions/visits. The cookie is created when the JavaScript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
4 __utmc End of browser session Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
5 __utmz Used to handle user sessions during visit/s to our web store on our tenant support site Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.


2.3.4 Turning Cookies Off

You can switch cookies off by adjusting your browser settings to stop it from accepting cookies. The “Help” function within your browser should tell you how. Alternatively you can visit or, which provide general information about cookies and how you can manage cookies on your computer.

Please be aware that switching off cookies is likely to limit the functionality of our website.

Our services may contain links to third-party applications, services, tools and websites that are not affiliated with, controlled or managed by us. These services and links may also include social networking features. Additionally, you may choose to use your own social networking logins.

If you choose to connect using a social networking or other similar service, we may receive and store authentication information from that service to enable you to log in and other information that you may choose to share when you connect with these services.

We are not responsible for the security or privacy of any information collected by these third-parties and you should review the privacy statements or policies applicable to each third-party service that you connect to, use or access.

We use your personal information for any or all of the following purposes:

  • To provide our services to you
  • To improve and/or personalise our services
  • To respond to your enquiries
  • For marketing purposes specific to an enquiry made by you
  • Where you have agreed we may do so, to send you details of our offers and/or promotions, products, news and other services (including those of our selected partners) that we think may be of interest to you
  • Analysis and research purposes
  • To meet our legal obligations and/or establishing, exercising or defending our legal rights
  • To help operate, maintain and improve our Digital Applications
  • In the event of a sale of a property, we may be required to transfer tenant information relating to the relevant business being sold.
  • To comply with Government guidelines issued for the hospitality and leisure industry regarding the COVID-19 pandemic, which includes the requirement for contact details of customers to be collected and stored for 21 days to assist the NHS Test and Trace programme We may also record or monitor calls, emails and other correspondence for training purposes to improve our services and to detect and prevent fraud

In order to provide appropriate, timely and effective services it is sometimes necessary to share the personal information we process between our group of companies and with selected third parties, such as:

  • Suppliers and service providers assisting with business activities, customers, payment processing services, web-hosting providers, IT support providers, providers of cloud-based software based outside the UK but within the EU, accountancy providers and law firms
  • Ombudsmen, regulators, public authorities, the police, HMRC, the Information Commissioners Office and utilities providers
  • Our group of companies
  • Professional bodies, educators and examining bodies
  • Vendors and/or prospective purchasers of the freehold or leasehold to one of our properties
  • Credit reference agencies, debt collection and tracing
  • Employees
  • Current, past and prospective employers
  • Employment and recruitment agencies
  • The NHS, where your details are recorded for NHS Test and Trace purposes
  • Sensitive personal data is not shared outside of the Admiral Taverns group, unless explicit consent to do so has been given by you or we are required to do so by law

We will only process your personal data where it is, either:

  • Necessary for the performance of a contract with you (or to take steps at your request prior to entering into a contract)
  • Necessary for administering justice, or for exercising statutory, governmental, or other public functions
  • Carried out for legitimate interests required by you, us or a third party
  • A legal obligation
  • Consented to by you
  • Necessary in relation to legal proceedings, for obtaining legal advice, or otherwise for establishing, exercising or defending legal rights

We will keep your personal data for no longer than reasonably necessary and if you enter into a tenancy or lease with Admiral Taverns it will generally be stored for up to seven years after your tenancy has ended.

We may, however, retain your personal data for longer than this period in events where we need to fulfil our contractual obligations to you, the law requires us to maintain it for a longer period, you have not withdrawn your consent or it is necessary for legitimate interests required by us.

Your personal data will be kept safe and the appropriate technical, organisational and procedural safeguards, both physical and electronic, are implemented to protect it.

If you have not taken up a tenancy with us, but have entered your details on one of our Digital Applications or have provided your details over the telephone, we will store your contact details entered for one year so that we may notify you of future opportunities. You are able to unsubscribe to our mailing list at any time by choosing the ‘unsubscribe’ option in the footer of our email.

It is your right to see, amend, update, transfer or in certain circumstances delete the personal data that we hold about you. You can also withdraw any consents you have provided to us in respect of our processing of your personal data.

These rights are known as Data Subject Access Requests and the Right to be Forgotten (also known as Data Erasure).

To exercise any of these rights, you should write to our head office, for the attention of ‘The Compliance Officer’, clearly setting out your requirements using either, or both, of the above subject headings. We recommend that correspondence is sent by recorded delivery and/or with proof of postage.

In normal circumstances a response will be issued to you within one month or, should your request be more complex, you will receive a response within a further two months; although we will contact you to confirm if this is the case.

If you believe we have processed your data wrongly, you can write to our Compliance Officer, who will carry out an independent investigation and report back to you within 14 days. If you are not satisfied with the response issued or believe the processing of your personal data is not in accordance with the law, you may wish to complain to the Information Commissioner’s Office (

We keep our privacy notice under regular review in order to ensure that it properly reflects our use of personal information. This privacy notice was last updated on 10th March 2022.

If you continue to use our website after we have changed the Privacy Policy, we will take this as indication that you accept the changes.